Natuzzi

a passionate story from southern italy

Natuzzi combines Italian design, synonymous with beauty and craftsmanship, and a comfort capable of enveloping the senses.
Over sixtyfive years dedicated to the pursuit of beauty, where smooth lines combine in a casual modern design.

History

Story of creating value for a better living together.

1959

1973

1977

1982

1986

1993

2000

2009

Pasquale Natuzzi begins to write history. A rented studio apartment in Taranto “with a second-hand sewing machine, a hammer and four scissors”, enough to make the first sofas.

Fire destroys factory - The sheer resilience of a company that never gives up, even when being gutted by a massive fire that not only reduced their products to ashes but also a pile of bank cheques waiting to be paid in. Pasquale Natuzzi moved his team to Santeramo in Colle and resumed production from a workshop that was still being built around them as they worked.

The window onto the world- Pasquale Natuzzi´s international adventures began in the Middle East. But it was on his debut at the Cologne international trade fir, where he presented the Navaho sofa, that he first truly made his mark on the international scene.

The Natuzzi revolution - Pasquale Natuzzi had flown to Canada for a trade fair, but a bureaucratic technicality prevented him from showing his products. So he went for a visit to Macy’s, the huge department store in New York City, where he persuaded a buyer to try out his products. The Canadian setback, ironically, was what enabled Natuzzi to conquer the American market.

The jeans of the sofa world -Natuzzi transformed the sofa into a versatile, colourful, everyday product that families could replace on a more frequent basis. This led to the living room being transformed from an area that used to be kept under wraps for entertaining guests into one of the most lived-in areas of the house.

Wall Street - Natuzzi SpA was the only non-American furniture firm to be listed on Wall Street. To crown this success, Natuzzi entrusted architect Mario Bellini with the task of designing the American headquarters. ,A building which resembles the cross-section of a ship, a symbol of the discovery of America.

The move towards retail - Natuzzi opened up to the retail market, the collections being extended to other furniture, as well as furnishings and accessories, providing an all-round interior design experience for the living Room.

The experience of Mediterranean lifestyle - The launch of the Natuzzi Italia brand line marks a new era in the Italian premium design. The search for a harmonious combination of design, function, ethics and aesthetics by working with the finest international designers. Living, dining, sleeping areas, and accessories, providing an allround interior design experience in shops all around the world.

Values

Creating value for everyone while respecting everyone. A foray into the ethics of harmony.

heritage

craftmanship

sustainability

quality

inovation

A love story of over 60 years for the territory, Italy and Puglia, the place where we were born and grew up.

The ability to shape products with hands, the manual know-how to transform ideas into reality: craftsmanship is something that has never changed at Natuzzi.

Which means loving and respecting nature, starting with the raw materials that our artisans lovingly handle day by day.

We monitor every step in our manufacturing process. The direct control of our production gives life to high quality creations, certified by the most prestigious international institutions. In international institutions. In addition, each product is subjected to countless tests to check its resistance.

It’s the synergy between a unique know-how in the world and its enhancement through the most recent and innovative production techniques that distinguish Natuzzi products, born not only from expert hands, but from a design made up of ideas, attitudes, blends.